What is Life Coaching?
Do I Need a Life Coach?

Maybe you’ve reached a crossroads in your life. Perhaps you’re at a stuck point in your career or relationship. Maybe you’re not sure what you want to do next. You find yourself asking, “Do I need a life coach?”


Before you decide to engage with a life coach, it’s important to understand what life coaches do (and what they don’t). Life coaches can be instrumental at certain points in life, especially when you’re in the right place to fully use their services.

So what is life coaching? What should you expect out of coaching?

What is Life Coaching?

What is life coaching? If you’re asking yourself, “do I need a life coach,” you may be looking in the wrong direction. Life coaching isn’t something that emerges from a need. You don’t NEED life coaching. It comes from desire—a desire to get MORE out of life and be your best.


If you think you need life coaching to fix your problems, chances are you may actually need a therapist or counselor.


Just like an athlete needs a physical therapist to work an injured area of their body, a therapist helps you work on the areas of your mind and emotions you need help with.

A coach, whether sports coach or life coach, helps you bring out your best, so you can perform at your optimum level. Coaches help you improve your life by focusing your efforts on what’s already working. Coaches help you get to what you want to accomplish and achieve. A career coach coaches you on your professional goals; a relationship coach or marital coach coaches you on your relationships, just like a basketball coach helps your team reach the championship.

As with any sport, it’s difficult (if not impossible) to coach yourself to the top. We’d laugh if a professional team showed up and said, “We’re just going to coach ourselves this year.” Yeah right!

If fans heard that, they’d sell their season tickets and expect the team to fall apart. Similarly, we can look at Olympic athletes. If they have an athletic talent or skill that they want to refine to make their way to a gold medal, they need a coach. In fact, when it comes to Olympic dreams, athletes need the very best coach that they can find.

If we want Olympic-level lives, we need the same level of coaching. Succeeding and getting the most out of life requires the mastery of many skills—social, emotional, and physical. For an Olympic quality life, we need a coach in our corner. Even the most talented athlete can’t coach themselves to a championship, so why would we expect to coach ourselves to a championship life? A good life coach will help us discover what we need to do to unlock the door to a win.

What Does a Life Coach Do?

So how does a life coach help us unlock those big wins? Is it accountability or something else? If we have strong relationships with our friends, do we still need an outside life coach too?


A professional life coach helps in many ways beyond simple goal setting, accountability, and achievement. Life coaching isn’t only about checking in regularly or receiving advice. A good life coach doesn’t give advice at all.


An excellent life coach helps clients explore how they feel about their world and how they feel about themselves. More importantly, a great life coach won’t simply tell clients the answer or solve their problems—instead, they help clients evolve and work through their problems, empowering them to find their own solutions. In life coaching, we understand that the best answer is one someone discovers for themselves.

A professional life coach will help clients build on their strengths and identify their paths. A life coach won’t lay out the path for their clients and hand them a map, but instead, they help them find their own road along their journey. A life coach isn’t someone who gives advice or tells people what to do. Instead, they help people examine what they want and where they want to go with their life. A great coach will help their clients engage and fully live their life.

Who Does Life Coaching Help?

While life coaching doesn’t replace therapy or counseling, life coaching is for everyone. Yes, it can be most effective at discovering and playing up strengths, but coaching can work at any time. Often when we try a new endeavor like taking a class or reading a book, we apply a few of the ideas for a while. Then, when we don’t get lasting transformation and change, we think to ourselves, “Well, I tried, and it didn’t work.”

Instead, it can be helpful for us to reframe the thought pattern of “it didn’t work” to look at what we can learn and take away from the experience. We can examine the results that the experience did bring about, and those results can help us extract more from our other life experiences. Everything we read, try, and work on gives us more knowledge and ultimately brings about a result. It may not always be the result we want, but we always get a result.

Perhaps we’ve been through some life changes or reached a make-or-break point in our career. Or maybe we need to resuscitate our social lives because we’ve become “all work and no play.” Perhaps we’re entering back into the dating game after a divorce or a breakup. Or maybe we want to work on our relationship with our spouse because we feel it’s become strained or lost the “spark.” A life coach can help us navigate through all these struggles.

A relationship coach guides us through conflict and helps us figure out the real heart of the fight. (Hint: conflict isn’t always a negative sign—it can actually mean engagement and growth!) A relationship coach can help us discover more intimacy and a greater connection with our partner to regain that magic and take it to the next level.

We might be the most successful person in our workplace. We might be at the top of our game. We might have a great marriage, a wonderful connection with our kids, and fulfilling social life, but we might still be nagged by the feeling that there could be MORE.

Life coaching can help us discover how to extract even MORE goodness out of the good things in our lives. It can help us level up and get even better.

How Does Life Coaching Work?

So, how does life coaching work? What should we expect when we engage with a life coach? Do we look up coaching online and go with it?

If we feel like we’re going through the motions—wondering if this really is all there is—it may be time to investigate work with a life coach. A coach helps us get more out of life. They can help us focus on our vision and work toward a path of greater meaning and purpose.


Getting started with a coach means finding someone who is professional, experienced, and who understands us. At the Wright Foundation, our students work with our Chicago-based life coaches one-on-one.


They also do peer-to-peer work in small groups. Our approach to life coaching is based on neuroscience. We explore how our brains process and experience different interactions and use that exploration to reframe and change our mindset. Through mindfulness—not just awareness, but deep, intentional engagement—we can all live life more fully. We can start engaging at the speed of life.

Our approach also offers a way for our students to engage with others at the top of their careers, trying to take it to the next level. Like a professional sports team plays together, relying on their individual strengths to help each other move towards a goal, our Chicago life coaches and peers help each other maximize their potential. Our students discover untapped resources and social and emotional strengths that help them find success in their career, sales, marriage, and life in general.

Working with a life coach can help us bring out the best in all areas of our lives. A great coach helps us reflect on past experiences and look beyond our current circumstances to find the next mountain to climb and the next beyond that. Working with a life coach helps us get better and better. Whether we work in sales, we’re an entrepreneur, work in tech, accounting, or education—anyone can benefit from transformational thinking. It’s all about learning to think beyond ourselves, transform ourselves, and reach out to transform and bring out the best in others.

If you’re ready to take the next steps toward living your best life, explore our coaching resources. You can learn about our Chicago-based life coaches and discover more about our workshops and educational offerings. We offer courses for download at Wright Now, so don’t miss the opportunity to get ahead in your career, relationships, and life.


About the Author

Dr. Bob Wright

Dr. Bob Wright is an internationally recognized visionary, educator, program developer, leadership and sales executive, best-selling author and speaker. He is a co-founder of Wright and the Wright Graduate University.

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Wright Living is a division of the Wright Foundation for the Realization of Human Potential, a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.

 

Life Coaching?
Career Coaching?
What Is Coaching?

 

When we reach a crossroads in life, we often have a lot of questions we need help working through, so we can find solutions and move forward.


Is this you?

  • My life feels unfulfilling and blah.
  • I’m overwhelmed at home and/or at work.
  • I’ve considered hiring a life coach, but I don’t know if it’s the right time or if I need one.
  • I’ve heard about coaching, but I’d like to know: What is coaching, anyway?

Maybe you’re hoping to change careers or pursue a new field. Perhaps you’ve recently been through a major relationship change, such as marriage or divorce. Or possibly you’re experiencing another big life event, like a move, a child leaving the nest for college, or the career change of a spouse. All of these big life moments can leave us feeling a little lost or uncertain how to proceed.

On the other hand…

As anyone who’s experienced a milestone birthday (30, 40, 50…) can attest, sometimes life’s critical junctures occur not because something big and obvious happens, but simply due to the passage of time.

Maybe you aren’t getting the same satisfaction from your life and career that you used to. Maybe your relationship isn’t quite where you want it to be. Perhaps your job, while it’s going “just fine,” doesn’t give you the thrill it used to.

You’re left wondering, “Is this it? Is this all there is?” All of these points in life can leave us wondering where to seek guidance.

What is Coaching & Do I Need a Coach?

Whether you’re totally overwhelmed or feeling unfulfilled with life, you’re probably asking a lot of questions.

“Do I need career coaching?” Possibly, if you’d like to take your job further, but you aren’t sure of your next steps. Or maybe you’re an executive or entrepreneur perching dangerously close to burnout. Is a mentor enough?

“Do we need couples coaching?” Maybe, even when things are going “okay.” Are you feeling like you’re not quite as connected as you used to be? If you’re wondering if that’s a natural feeling that happens with time…you may be surprised to learn it doesn’t have to be that way.

If you’re playing a basketball game, you wouldn’t want a swim coach to talk you through it, right? Although there are the Lombardis, Bryants and Landrys of the world who could probably inspire any team or player to reach their full potential, in most cases, to bring out your best in a specialized area, you need the right coach for the task at hand. You need a coach experienced with your particular area of need. Someone who can ask the right questions and help you discover the answers you need.


A great coach will guide you and help you find the answers within yourself. They aren’t a Magic 8 ball or a psychic. They can’t tell you what to do, what career path to choose, or how to make a million dollars next year—but they can help you learn to bring out your best.


There are many different types of coaches—relationship coaches, career coaches, and life coaches. There are coaches for executives and coaches for singles. There are coaches for parents and coaches to help you overcome soft addictions and personal challenges. If you aren’t quite sure what area you want to work on, you may decide a life coach can help you determine your path and direction. If, on the other hand, you’re trying to achieve specific goals in your career or relationships, you may want to seek out a more specialized coach.

The right coach can help identify and enhance your strengths. They can guide you through life’s questions as a sounding board, an unbiased and objective voice, and as someone who will hold you accountable for your goals. A great sales coach can help you figure out what’s holding you back from making your sales goals. A great life coach can work with you to discover why your life isn’t feeling as fulfilling as it once did. A great leadership coach can help you articulate your vision and work toward it.

Is Coaching Effective? Why?

How much of a difference does a great coach make? A study of Fortune 100 Executives by the Manchester Consulting Group found coaching had an “ROI of six times the program cost, as well as a 77% improvement in relationships, 67% improvement in teamwork, 61% percent improvement in job satisfaction and 48% improvement in quality.”

Unlike a therapist, a coach isn’t necessarily there to fix (or help you fix) a problem. They can help you discover the answers to the questions that might arise in your life, but they aren’t necessarily there to address mental health concerns and personality disorders. Instead, a great coach is there to aid you through your journey of personal discovery and potential.

A coach will help you identify things about yourself you didn’t realize. These realizations can lead to “aha” moments and transformation. If you feel you’re stagnant in your career or looking for ways to grow as a person, a life coach can help you identify those areas and help you set up a path to get to where you want to be.

The wonderful part about coaching is that, although they of course want you to succeed, they aren’t personally affected by your relationships and career. They’re able to remain objective and they’re invested only in helping you succeed in attaining the life you want.

This isn’t your boss or superior at work, who might help you set goals and give you guidance, but definitely has a strong monetary interest in your professional success (whether you find satisfaction with it or not). This isn’t your spouse or partner, who wants you to succeed but also has his or her own hopes and yearnings within your relationship. This isn’t your parents or siblings, who can offer guidance but also come with the weight of your past and relationships. It’s not even a friend, who can enhance your life but who, of course, is also looking for reciprocity in friendship.

A coach is an objective party who can simply guide you and help you achieve and unlock your full potential. You are their only agenda. A great coach encourages you to dream big. They help you focus on your vision, beyond your apprehensions, fears and even hopes. A coach provides a supportive role, guidance and accountability. A coach helps to train you, and push you to reach further, so you can live your best, most fulfilling life!

If you have questions about coaching and how to get a coach, START HERE.
To learn more about coaching and bringing out your best, join us for our upcoming Foundations Training Weekend to get a jumpstart and really discover what life coaching can do for you.

 


About the Author

Dr. Bob Wright

Dr. Bob Wright is an internationally recognized visionary, educator, program developer, leadership and sales executive, best-selling author and speaker. He is a co-founder of Wright and the Wright Graduate University.

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Wright Living is a division of the Wright Foundation for the Realization of Human Potential, a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.


 

 

DO I NEED A LIFE COACH?

do i need a life coach

 

One of the buzzwords du jour is life coaching. What exactly is a life coach and how do you know if you need one? We are here to address the many misconceptions surrounding the practicality, utility and premise of what exactly a life coach does and who would benefit most from having one.

Life coaching tends to be a very ambiguous term because it can help a whole plethora of individuals spanning every profession, age group, ethnicity and country. It is not cut and dry like earning your Juris Doctorate to become an attorney. However, the International Coaching Federation (ICF) was created in 1995 to establish accredited certification and curriculum programs to set industry precedence and assist in regulating standards. With that being said, it is imperative for an individual or corporations seeking coaching services to receive a comprehensive background assessment to know if the coach is indeed qualified.

 

do i need a life coach

At Wright, our life coaches hold at least Master’s degrees in related fields such as Counseling, Social Work, Communications, Psychology, and minimum of 500 additional hours of training. On top of our fundamental rigorous training program of at least 300 hours in one-on-one interaction, 100 hours in human growth and development training, 50 hours in vision realization training, 50 hours in principled living training, 50 hours in team building, our coaches also participate in ongoing courses to enhance their development.

 

That was a long way to say, we are pretty darn confident that our life coaches know what they are doing! MAKE SURE your life coach is qualified and has ample experience.

WHAT DOES A LIFE COACH DO?

 

do i need a life coach

Life coaches focus on the area(s) you are seeking to improve in and support you to fulfill your goals. Life coaches can assist in the realms of family and relationship, professional and spiritual development, career and achievement of financial abundance, as well as help you to eliminate roadblocks in all areas of your life.

 

That sounds all fine and dandy, but what goes on in a life coaching session?

 

do i need a life coach
Students at Wright Graduate University, studying transformational leadership and coaching

 

For starters, depending upon what you want to accomplish, the first order of action is to outline a roadmap of goals and how to achieve them. The best life coaches are trained to hone in on underlying emotions. For instance, if a client is seeking to become wealthy a life coach would identify not only HOW to get there, but WHAT is underneath the desire for wealth – what deeper needs is the person trying to meet by making more money?

Many hidden emotions and truths are unveiled during coaching sessions. The client seeking wealth may actually be trying to meet his deeper yearning for a full and satisfying life by focusing on a much simpler material goal. A client that wants to lose weight might truly be trying to meet a yearning to be loved and accepted. When we understand what deeper needs we are truly trying to meet, we can often find ways to meet our yearnings directly and ultimately become more satisfied.

do i need a life coach

 

After learning about life coaches, you might wonder – Do I need a life coach? While you don’t necessarily need a life coach like you need food or shelter, life coaching can help you create a richer and more fulfilling life for yourself. If you have ever wondered if there could be something more in life, sought a higher purpose, wanted deeper relationships, or wanted to make a difference in the world and know you matter, a life coach might just be the thing to help you get there.

 

Learn more about Wright Living’s Life Coaching in Chicago, Self Development Courses, and Relationship Courses.