Dr. Bob Wright | May 12, 2016

What is Life Coaching?
Do I Need a Life Coach?


What is life coaching? Life coaching isn’t something that emerges from a need. You don’t NEED life coaching.

It comes from desire—a desire to get MORE out of life and a desire to be your best.

If you think you need life coaching, chances are you actually need a therapist. Just like an athlete needs a physical therapist to work an injured area of their body, a therapist helps you work on the areas of your mind and emotions you need help with.

A coach, on the other hand (whether sports coach or life coach) helps you bring out your best, so you can perform at your optimum level. Coaches help you get to what you want to accomplish and achieve: a career coach coaches you on your professional goals, a relationship coach or marital coach coaches you on your relationships or your marriage, and a basketball coach helps your team reach the championship.

In any sport, it’s difficult (if not impossible) to coach yourself to the top. We’d laugh if a professional sports team came out and said, “We’re just going to coach ourselves this year.” Yea, right. You’d sell your season tickets and expect the team to fall apart! Look at Olympic athletes: if you had an athletic talent or skill you wanted to refine to take yourself all the way to a gold medal, you’d need a coach. In fact, you’d need the best coach you could find to take you all the way to the Olympics.

Succeeding and extracting the most from life requires skill mastery across many areas—social, emotional, and physical. So if you want an Olympic-quality life, you need a life coach. Just like any sports team or athlete, why would we expect to coach ourselves to a championship life? A life coach helps you discover and unlock the door to achieving a win.

What Does a Life Coach Do?

A life coach helps you in many ways beyond simple goal setting and achievement, checking in, or “giving advice.” In fact, a good life coach doesn’t give advice at all. Instead, they help you explore how you feel and how you feel about yourself. A great life coach doesn’t simply tell you an answer or solve a problem for you—a great life coach helps you evolve and work through a problem to find your own answer. In life coaching, we understand that the best answer is one that someone discovers for himself or herself.

A great life coach helps you build on your strengths and identify your path. They don’t lay out the path for you and hand you a map; they help you navigate and find your own road and journey. A life coach isn’t someone who just gives advice or tells you what to do. A great life coach will help you examine what you want and where you want to go with life. They’ll help you engage and fully live your life.

Who Does Life Coaching Help?

Coaching is for everyone. So often, we try something new (we take a class, or read a book), and then we apply a few of those ideas for a while. When it doesn’t bring about lasting transformation and change, we think, “Well, I tried and it didn’t work.”

Reframing the thought pattern of “didn’t work” into realizing what we can learn from the experience and examining the results it DID bring, can help us extract more from every experience in life. Everything you try, read and work on gives a result. It may not be the result you wanted, but you got a result.

Maybe you’ve been through some life changes or you’re at a make-or-break point in your career. Perhaps your social life needs to be resuscitated and you’ve become all work and no play. Maybe you’re getting back into the dating game after a divorce or break up. Or maybe you feel like your spouse or your children have been distant and your relationship is strained. A coach can help you navigate through these struggles. A relationship coach can guide you through conflict and help you figure out the heart of the fight. (Hint: conflict isn’t always a negative sign—it can actually mean engagement and growth!)

You may even be the most successful person in your career. You might be at the top of your game. Maybe you have a great marriage and partnership with your spouse and a good relationship with your kids, but you can’t let go of the feeling there could be MORE to life.

How Does Life Coaching Work?

Do you feel like you’re going through the motions, wondering if this is really all there is? A coach can help you extract more from life. They can help you work on your vision and find your deeper meaning and purpose.

At Wright Living, our students work with our Chicago life coaches one-on-one, and then peer-to-peer in small groups. Our approach is based on neuroscience—we explore the ways your brain processes experience and interactions to reframe and change your mindset. Through mindfulness—not just awareness, but deeper engagement—you can live life more fully, at the speed of life.

This approach also offers a way for our students to really engage with others at the top of their careers, trying to take it to the next level. Just like a team plays on strengths and helps each other achieve a goal, your Chicago life coach and your peers help you maximize your potential socially and emotionally, to help you reach success in your career, sales, marriage and life in general.

Working with a life coach can help you bring out the best in all areas of your life. A great coach will help you reflect on your past experiences and look beyond where you are to the next mountain to climb and the next beyond that. Working with a life coach helps you get better and better. Whether you’re in sales, an entrepreneur, or you work in tech, accounting, or as a teacher—everyone can benefit from this transformational thinking. It’s about learning beyond yourself, transforming yourself and reaching out to transform and bring about the best in those around you.

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For more about living the most fantastic life possible and becoming your best self, visit Wright Living to learn more about our Chicago life coaches, workshops and programs. Join us for our upcoming More Life Training to get a jumpstart and really discover what life coaching can do for you.

Want to boost your career? If you’d like to learn more about what the Wright Foundation for the Realization of Human Potential has to offer check out:

Want to improve your sales? The Wright Sales Program is a hands-on, experiential program that provides sales professionals with an opportunity to boost their sales performance through the application of social and emotional intelligence to their selling techniques. [Learn more!]

About the Author

Dr. Bob Wright

Dr. Bob Wright is an internationally recognized visionary, educator, program developer, leadership and sales executive, best-selling author and speaker. He is a co-founder of Wright and the Wright Graduate University.

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Featured image “Design the lifestyle that YOU want” courtesy of Flickr user Cydcor licensed under CC by 2.0. The original image was modified for this use.

Wright Living is a division of the Wright Foundation for the Realization of Human Potential, a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.