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Dr. Bob Wright | March 3, 2022

What is Life Coaching?
Do I Need a Life Coach?

Maybe you’ve reached a crossroads in your life. Perhaps you’re at a stuck point in your career or relationship. Maybe you’re not sure what you want to do next. You find yourself asking, “Do I need a life coach?”


Before you decide to engage with a life coach, it’s important to understand what life coaches do (and what they don’t). Life coaches can be instrumental at certain points in life, especially when you’re in the right place to fully use their services.

So what is life coaching? What should you expect out of coaching?

What is Life Coaching?

What is life coaching? If you’re asking yourself, “do I need a life coach,” you may be looking in the wrong direction. Life coaching isn’t something that emerges from a need. You don’t NEED life coaching. It comes from desire—a desire to get MORE out of life and be your best.


If you think you need life coaching to fix your problems, chances are you may actually need a therapist or counselor.


Just like an athlete needs a physical therapist to work an injured area of their body, a therapist helps you work on the areas of your mind and emotions you need help with.

A coach, whether sports coach or life coach, helps you bring out your best, so you can perform at your optimum level. Coaches help you improve your life by focusing your efforts on what’s already working. Coaches help you get to what you want to accomplish and achieve. A career coach coaches you on your professional goals; a relationship coach or marital coach coaches you on your relationships, just like a basketball coach helps your team reach the championship.

As with any sport, it’s difficult (if not impossible) to coach yourself to the top. We’d laugh if a professional team showed up and said, “We’re just going to coach ourselves this year.” Yeah right!

If fans heard that, they’d sell their season tickets and expect the team to fall apart. Similarly, we can look at Olympic athletes. If they have an athletic talent or skill that they want to refine to make their way to a gold medal, they need a coach. In fact, when it comes to Olympic dreams, athletes need the very best coach that they can find.

If we want Olympic-level lives, we need the same level of coaching. Succeeding and getting the most out of life requires the mastery of many skills—social, emotional, and physical. For an Olympic quality life, we need a coach in our corner. Even the most talented athlete can’t coach themselves to a championship, so why would we expect to coach ourselves to a championship life? A good life coach will help us discover what we need to do to unlock the door to a win.

What Does a Life Coach Do?

So how does a life coach help us unlock those big wins? Is it accountability or something else? If we have strong relationships with our friends, do we still need an outside life coach too?


A professional life coach helps in many ways beyond simple goal setting, accountability, and achievement. Life coaching isn’t only about checking in regularly or receiving advice. A good life coach doesn’t give advice at all.


An excellent life coach helps clients explore how they feel about their world and how they feel about themselves. More importantly, a great life coach won’t simply tell clients the answer or solve their problems—instead, they help clients evolve and work through their problems, empowering them to find their own solutions. In life coaching, we understand that the best answer is one someone discovers for themselves.

A professional life coach will help clients build on their strengths and identify their paths. A life coach won’t lay out the path for their clients and hand them a map, but instead, they help them find their own road along their journey. A life coach isn’t someone who gives advice or tells people what to do. Instead, they help people examine what they want and where they want to go with their life. A great coach will help their clients engage and fully live their life.

Who Does Life Coaching Help?

While life coaching doesn’t replace therapy or counseling, life coaching is for everyone. Yes, it can be most effective at discovering and playing up strengths, but coaching can work at any time. Often when we try a new endeavor like taking a class or reading a book, we apply a few of the ideas for a while. Then, when we don’t get lasting transformation and change, we think to ourselves, “Well, I tried, and it didn’t work.”

Instead, it can be helpful for us to reframe the thought pattern of “it didn’t work” to look at what we can learn and take away from the experience. We can examine the results that the experience did bring about, and those results can help us extract more from our other life experiences. Everything we read, try, and work on gives us more knowledge and ultimately brings about a result. It may not always be the result we want, but we always get a result.

Perhaps we’ve been through some life changes or reached a make-or-break point in our career. Or maybe we need to resuscitate our social lives because we’ve become “all work and no play.” Perhaps we’re entering back into the dating game after a divorce or a breakup. Or maybe we want to work on our relationship with our spouse because we feel it’s become strained or lost the “spark.” A life coach can help us navigate through all these struggles.

A relationship coach guides us through conflict and helps us figure out the real heart of the fight. (Hint: conflict isn’t always a negative sign—it can actually mean engagement and growth!) A relationship coach can help us discover more intimacy and a greater connection with our partner to regain that magic and take it to the next level.

We might be the most successful person in our workplace. We might be at the top of our game. We might have a great marriage, a wonderful connection with our kids, and fulfilling social life, but we might still be nagged by the feeling that there could be MORE.

Life coaching can help us discover how to extract even MORE goodness out of the good things in our lives. It can help us level up and get even better.

How Does Life Coaching Work?

So, how does life coaching work? What should we expect when we engage with a life coach? Do we look up coaching online and go with it?

If we feel like we’re going through the motions—wondering if this really is all there is—it may be time to investigate work with a life coach. A coach helps us get more out of life. They can help us focus on our vision and work toward a path of greater meaning and purpose.


Getting started with a coach means finding someone who is professional, experienced, and who understands us. At the Wright Foundation, our students work with our Chicago-based life coaches one-on-one.


They also do peer-to-peer work in small groups. Our approach to life coaching is based on neuroscience. We explore how our brains process and experience different interactions and use that exploration to reframe and change our mindset. Through mindfulness—not just awareness, but deep, intentional engagement—we can all live life more fully. We can start engaging at the speed of life.

Our approach also offers a way for our students to engage with others at the top of their careers, trying to take it to the next level. Like a professional sports team plays together, relying on their individual strengths to help each other move towards a goal, our Chicago life coaches and peers help each other maximize their potential. Our students discover untapped resources and social and emotional strengths that help them find success in their career, sales, marriage, and life in general.

Working with a life coach can help us bring out the best in all areas of our lives. A great coach helps us reflect on past experiences and look beyond our current circumstances to find the next mountain to climb and the next beyond that. Working with a life coach helps us get better and better. Whether we work in sales, we’re an entrepreneur, work in tech, accounting, or education—anyone can benefit from transformational thinking. It’s all about learning to think beyond ourselves, transform ourselves, and reach out to transform and bring out the best in others.

If you’re ready to take the next steps toward living your best life, explore our coaching resources. You can learn about our Chicago-based life coaches and discover more about our workshops and educational offerings. We offer courses for download at Wright Now, so don’t miss the opportunity to get ahead in your career, relationships, and life.


About the Author

Dr. Bob Wright

Dr. Bob Wright is an internationally recognized visionary, educator, program developer, leadership and sales executive, best-selling author and speaker. He is a co-founder of Wright and the Wright Graduate University.

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Wright Living is a division of the Wright Foundation for the Realization of Human Potential, a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.

 

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