Learning and Growing with the Assignment Way of Living

Many people realize the concept of personal growth and learning is an important component of fulfillment and living an exceptional life.

Learning and Growing with the Assignment Way of Living is a unique process that brings greater fulfillment to your life.

Yet, time and time again, I meet with individuals who admit they have no clear path or concept of what it means to be learning and growing.

Now, of course, we all know what learning and growing mean. We take classes, we engage in professional development opportunities…heck, we even download apps on our phone to teach us new life concepts like how to meditate, “train our brain,” or learn a new language.

But are these learning opportunities enough? Is this really bringing us the personal growth and fulfilling life we’re seeking?

The Wright Way of Learning and Growing

One of the biggest challenges we face is helping people maximize their quality of life. This may mean helping them learn ways to reduce stress. It could mean helping them discover the path to moving forward with their career. It may also mean helping them navigate their connection with their partner and figuring out how to grow in their relationship. For many, it’s simply becoming all they could become.

No matter what the ultimate objective, it comes down to helping people learn and grow. We define learning as discovering new concepts and increasing your knowledge. In short, it’s knowing what you didn’t know before.

Growing is the change you make from what you’ve learned; learning is gaining knowledge to facilitate growth.

For many of us though, we grew up and passed through a school system focused on simply regurgitating facts and “correct” answers. Schools often view students as empty receptacles for knowledge to be poured into. Unfortunately, this system was originally designed on the conveyer belt model of factories: producing students, not developing their human potential.

So, when faced with a new student at the Wright Foundation, our first job is to help them overcome the various and sundry traumas of their upbringing, whether they’ve succeeded in their education or not. In fact, it’s often those who succeeded in school who are more difficult to help. Those who fit into the school system, receive high marks, great board scores, and understand the metrics of test-taking, often have a harder time with the creativity and freedom of exploration that comes with lifelong learning. They’ve become hypnotized by a system that’s turned them into perfect test-takers, not experiential learners.

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I’m reminded of a recent meeting we had with a fabulously successful entrepreneur and business leader. This gentleman also serves on our board and had the opportunity to address our graduate students. He was so moved and inspired by the methodologies we use in our University, to engage our students.

At the Wright Graduate University for the Realization of Human Potential, we focus on inspiring and teaching people to continue learning and growing during every minute of their lives.
We call this the assignment way of living.

In the meeting, our friend was watching our students with great awe. In our teamwork, we use a great deal of feedback. There’s often a lot of excitement and animation going on within our teams: resolving arguments, using the rules of engagement, coming up with creative solutions to problems. Our teams often vote between different resolutions. There’s no tenure. Students don’t get a job they can rest on; they’re constantly moving, shifting responsibility, and facing new opportunities.

We teach our students that conflict shouldn’t be avoided but embraced. When discussing hot-button topics, there is often argument but it’s constructive. Students learn when conflict is approached with good faith, it often evolves into a greater solution.

Growth is an Ongoing Process

Learning and growing isn’t an activity that takes place through your college years and then ends. No! It’s a lifelong process each of us should embrace each and every day.

One of our brightest and most excited students was a fellow in his 80s. He came to a weekend with his daughter and was so enthralled with the program he brought his wife back and they both signed up for our year of transformation classes.

Each day, he was delighted to stay after class and discuss his discoveries with me. His wife broke patterns she’d been living since her childhood. In fact, she started standing up to him and going for what she wanted! Their marriage grew stronger and their connection grew deeper. They discovered new connections with their children and families as well.

This gentleman ended up passing away a short time after completing the program, but his family reported thanks to the discoveries made during the year of transformation, he experienced more fulfillment, joy, and satisfaction in his final year than he had ever before. It is never too late to learn new lessons and discover our potential.

Understanding the Assignment Way of Living

When you’re on a transformational path you achieve more, you feel more, you experience more. No one is bored on this path. So much novelty and challenge exists when you transform that every day feels like an adventure. And while great, traditionally celebrated events happen because you’re on this path—job promotions, marriage, kids, travel—you are also on a journey of inner discovery.
Be aware, too, that this is an ongoing process. What we mean is that you don’t just benefit when you reach a goal, but you benefit over and over again. Too often people make significant changes, in their lives, feel good about their accomplishments, and then unthinkingly slide back into pre-change behaviors. They aren’t vigilant about change and thus can’t sustain the gains they’ve made.  The Transformed! process doesn’t allow that to happen. It requires transformation to become a way of life.
The benefits of transformation, then, are large and small, external and internal, focused and multifaceted, daily and for the rest of your life. And then there’s the benefit of taking action. At Wright, a personal and professional development organization and graduate institute, we refer to the “assignment way of living,” and by that we mean that our students are expected to act on what they learn, to practice new behaviors, to try new things, to be willing to take risks. The most common complaint about traditional seminars is that they end and the results are neither sustainable nor cumulative. Still, others complain that traditional therapy is all talk, though, and no action. As much as we believe in the value of reflection, meditation, and dialogue, we know that you have to take what you reflect meditate, and dialogue on into the world.
Sean, the Chief Information Officer for a global financial firm and one of our students in his first quarter of study, best expressed the benefit of making consistent small changes at a high velocity:
“I’m finding myself flowing with life and not holding so much anxiety. I’m not spending as much time worrying about the thing I need to do, I’m just doing it. I feel I am starting to get better at changing my behavior on the fly. The little changes make such a huge difference, and the more I can make these changes, the more powerful I become. I am feeling joy in this.”
Transformed! The Science of Spectacular Living

Using the assignment way of living means seeking challenges. We encourage students to do assignments to stretch and help them grow. Remember, growth isn’t easy. In fact, there are times when growth is even painful, but with the pain comes transformation. It’s not comfortable and actually, the discomfort indicates it’s working!

If you’re shy, for example, you may want to pick a simple assignment to speak up. If you’re afraid of making mistakes and veer toward perfectionist tendencies, allow yourself to mess up. If you’re a lone ranger, ask people for help. Of course, these may all be daunting prospects! Staying in your comfort zone often feels easier. Unfortunately, it also leads to stagnation.

But when you take on the assignment you experiment with a new pattern. You begin to recognize the feelings arising when you break out of your comfort zone. Do you feel fear? Do you find yourself offering up explanations or making excuses? Do you go into the situation assuming people don’t want to give you what you want? In these reactions is the profound field of data. If this data is used correctly, it becomes the tool of transformation.

Each day and in each situation, embrace a new assignment to challenge your limiting beliefs and mistaken perceptions. Explore the possibilities and celebrate each new success.

We’re all living our own life project. It’s important we take each opportunity to grow, discover more meaning, and seek greater fulfillment. It’s never too late to grow and transform our life into the life we want to live!

For more ways to push past your limiting beliefs, visit the Wright Foundation website. Join us for an upcoming Foundations weekend, where we’ll explore these topics in-depth and help you build connections with others who are seeking to maximize their potential. We also want to announce the availability of many of our courses for download. Don’t miss out on the special introductory price for many of our courses and lectures.

The Wright Foundation for the Realization of Human Potential is a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.

Binge Drinking:
An Unhealthy Epidemic

Perfectionism, stress, the fear of failure. With all the pressures of society coming down on today’s youth, it’s no wonder why binge drinking is on the rise.

Binge drinking is an unhealthy epidemic. Too much of anything, like drinking, eating, or even exercise, is a symptom of a greater problem.

A recent post in the New York Times outlined what, I agree, has become a prevalent epidemic among young adults: binge drinking. It’s often hard to discern when drinking has crossed the line from recreation to problem behavior, but if you’re concerned you’re falling into a binge drinking pattern it may be time for a closer look.

“Alcoholic” is one of the most misunderstood words in our language. Many people struggle to know, “Am I an alcoholic?” or “Does binge drinking mean I have a problem?” Binge drinking is on the rise almost across the board, but particularly among older adults and women. It continues to be an epidemic-level trend among young adults as well.

To understand if and how you need to curb your drinking patterns, it’s important to first look at where this trend is stemming from. What are we really seeking when we binge drink?

Understanding What Binge Drinking is and Why it Happens

A close friend of mine, a successful businessman, would tell me, “I haven’t had a drop in six months,” and it was true. He would go in cycles—losing weight, getting into shape, repairing his relationship with his wife and young children. While he enjoyed a successful job, it was high-pressure, and he would spend months letting the pressures build.

Then the summer season would roll around and he would go back to drinking. Suddenly his life would blow up. He was impatient with his children; his marriage would fall apart. He would work hard at the office but come home to a mess. Then he’d quit again and do damage control. While this isn’t the stereotypical idea of an alcoholic, it certainly is alcohol abuse. This cycle compromised his health, the quality of his relationships, and more.

Many people think an alcoholic is regularly falling down drunk, blacking out, and driving under the influence. While it’s true that these actions indicate alcoholism, there are many hidden behaviors that also indicate a problem with alcohol.

Binge drinking has become more and more pervasive especially amongst college students and young professionals. There’s a two-fold mentality at play when we see this type of binge drinking: there’s a work hard/play hard attitude they’re embracing, along with the idea of indulging now and paying later.

When someone works hard or studies hard all week, they may see alcohol as a way to unwind, loosen up, and have fun on the weekends. Most of these drinkers wouldn’t see this as having a problem with alcohol—after all, they’re not drinking during the week—but the toll on their mental and physical health is the same.

Alcohol lets down your inhibitions. It creates a sense of euphoria. It allows us to relax, say what we want, do what we want, all with the convenient excuse that it was the alcohol. It’s a response to stress and a failure to deal with one’s emotions in a healthy expressive manner.

Students and young adults may make poor choices when they’re drinking. They engage in risky behavior and put themselves in perilous situations because their judgment is impaired. Just as alcohol takes down your inhibitions (largely driven by our fear), it also takes away our ability to make clear decisions and to take future results into account.

When drinking we may like the way our fear response is lowered. After all, feeling brave enough to say and do what we feel seems empowering and freeing, right? What binge drinkers are failing to recognize is that fear isn’t a negative emotion. In fact, there are no negative or “bad” emotions. Fear, along with anger, sadness, joy, and hurt are simply part of our natural emotional makeup as human beings.

In the caveman days, fear was there to protect us and keep us safe. Experiencing fear when we were faced with a saber-toothed tiger could mean the difference between life or death. An appropriate fear response gave us the adrenaline we needed to run away or the strength we needed to fight the beast.

Fortunately, today, we aren’t faced with as many extreme survival situations, so we see fear as a pain in the ass rather than a healthy emotional indicator. Instead of exploring our fear and allowing ourselves to experience it, question it, and address it in a healthy manner, we try to numb it away. One of those numbing methods is with alcohol.

We speak a lot about soft addictions, and it’s true, we may turn to our soft addictions—television, shopping, social media, work, food, and even exercise—as a way to avoid our emotions. Soft addictions zone us out and distract us from our path.

Alcohol, on the other hand, is a hard addiction, but one that’s often sought for the same result. We aren’t comfortable with what we’re feeling; we’re stressed out, we feel inadequate, we feel shy, so we turn to the bottle to give us liquid courage.

What happens with binge drinking is that the after-effects result in exactly the opposite outcome. We wake up hungover, feeling terrible, piecing together what we did the night before, and feeling an even greater sense of shame and embarrassment.

Binge Drinking is a Response to Stress

With society’s focus on perfectionism, it’s no wonder this type of “functional” alcoholism is becoming more and more prevalent. We see this in younger and younger kids because the expectations and stresses on these kids are becoming higher. It’s really no surprise when kids under this much pressure turn to smoking, drinking, and other risky behaviors. They’re focused on their performance (academic, sports, and other pursuits) but they aren’t focused on their emotional growth.

When I was younger, I luckily was smart enough to get good grades without pushing myself to the limit. When I was in high school, I was able to balance my academics with other interests. I got into the college that I wanted to and did the same. I know for others the road was tougher.

I would always look at the top kids in the class and feel lucky I wasn’t them. I saw kids who were driven for the highest grades and were pushed to perfection. What often happened is they were pushed to their brink or breaking point.

As parents, it’s important not to push your kids so hard they fall into this perfectionism trap. Adults decide how they want to live their lives—balancing relationships, activities, hobbies, and a career. As kids, the balance is often tougher.

Many parents push kids because they feel their future is hinged on getting into the top college and being the best in their class. Honestly, though, there’s much more to life than good grades.

Instead, teach kids coping mechanisms and encourage a healthier emotional response. Mantra meditation is one option I’ve found highly effective in my own life when it comes to dealing with stress. Learning to meditate regularly helps bring us into the present and focus clearly.

Physical activity for the sake of health and enjoyment is important too. Learning to work out, participate in sports, and stay active. While sports can become their own source of stress and perfectionism, it’s important to build a healthy relationship with physical exercise.

Similarly, as parents, we can help our kids avoid falling into the binge drinking trap, by letting go of the push for perfect academic performance. Yes, a B or C here and there might not put them at the very top of their class, but in the long run, relationships and healthy social connections will serve them much greater than straight A’s. There are plenty of colleges and good schools to get into. It’s more important to have a supportive social network and emotionally healthy relationships to get them through the four years of college and beyond.

Binge drinking is a problem for young adults and college kids because they haven’t made the choice about how they want to live their lives. For some people, these directional questions extend to later in life as well. Do you want to have healthy activities, forge strong relationships, grow, and live a life of fulfillment? It’s never too early (or late) in life to embrace a growth mindset.

Falling into the binge drinking pattern during the young adult years leads us to the same habits in our thirties, forties, and beyond (assuming we don’t succumb to alcoholism completely). The actions we take in our young adult years can put us on a trajectory toward a life of more fulfillment and happiness or send us on a downward spiral that can cause us to waste our life away. Choose to live the life you want. The first step is to start engaging in behaviors that move you toward greater nourishment and personal growth.

For more on nourishment and self-care, please visit the Wright Foundation. We’re excited to announce the availability of many of our courses for download. These courses are at a special introductory price, so don’t miss out!

Dr. Bob Wright discusses problems with the growing trend of binge drinking.

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The Wright Foundation for the Realization of Human Potential is a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.


What Is The Real Cost
of Procrastination?

Much has been said about the cost of procrastination in terms of productivity, lost time, and stress.

As the sands pour through the hourglass, do you know what is the real cost of procrastination?

Productivity experts and economists have even assigned estimated dollar amounts to our procrastination.

Of course, those numbers vary widely depending on the task procrastinated and the value of your time. One aspect that doesn’t vary is the emotional cost of procrastination. When we put off living the life we want, or when we hold back from acting on our dreams out of fear, our procrastination is costing us greatly.

So, while we can estimate the value of being proactive in terms of dollars in your pocket, the real value is in your emotional well-being and happiness. If you’ve asked yourself, “why do I procrastinate so much?” then it’s time to pinpoint the cause and break the cycle. First, you must explore what you’re actually putting off.

What Are You Really Procrastinating?

A coaching student of mine, we’ll call her Gloria, told me she’d always wanted to become a professional singer. As she was reaching middle age, she was toying with the idea of switching lanes on her career as a mid-level executive at an investment firm to pursue her musical aspirations.

“I don’t know why I shouldn’t just quit the firm and become a singer. It’s what I’ve wanted ever since I was a kid. I feel like I’m putting it off because I’m afraid.”

At the time I was surprised. Gloria had never mentioned this before and so she and I started to explore where this dream was coming from. She’d never formally trained in music or performed in front of others. She admitted she wasn’t even sure she could sing. But answering to this fantasy seemed to be a path she wanted to take.

Gloria held an MBA from an elite school, but after graduating from her program she jumped in the workforce. She worked her way through the ranks at the firm, but as we talked, she mentioned she’d become stagnant in her job.

“I can’t move ahead unless I get more training. I know I need to do it, but I’m afraid of investing the time, energy, and effort back into taking even more classes.”

So here she was, afraid to move forward and invest in herself so she was considering this drastic life-altering foray into entertainment. What Gloria was really procrastinating was taking the next step in her professional development so she could discover more fulfillment and growth in her career. The real cost of procrastination could have been huge for her.

After we discussed what was she was really dragging her feet on, she realized a career in music wasn’t actually her dream, but a fantastical escape. In reality, she would find greater personal fulfillment by buckling down, getting the training she needed, and getting her career trajectory back. Gloria ended up doing just that—after a year of training, she was promoted in the firm. She got her momentum and spark back (and realized life as a struggling musician wasn’t actually what she wanted at all).

Unfortunately, many of us face the same types of questions when we find ourselves putting off big life pursuits. We may beat ourselves up for holding back on what we want when we’re actually fooling ourselves by mis-wanting. Sometimes it takes a good ally to steer us in the right direction. Often, when we’re dragging our feet it’s because we’re actually afraid of risks and change.

Differentiate the Obstacles from the Excuses

Now, not all of us have the luxury of pursuing different career paths or moving forward. There are definitely unexpected events that come up and life gets in the way. One of the tough parts is knowing when there’s really an obstacle blocking us from growth, or when it’s simply our perception.

My father had a promising career with the phone company, but then World War II intervened. He served in the army instead of moving forward in his education and as a result, he never completed college. When I was younger, I really resented the phone company (and the situation) because I saw the way he struggled to move ahead in his job. In fact, I was hired on with no experience at one level below him, despite his career spanning over 25 years.

While some obstacles are inevitable, there are a great many we will face that are preventable.

One of the biggest areas I see this is with parents and their kids. Many parents I talk to use their kids as an excuse to procrastinate on living the lives they want.

It’s much easier to focus our efforts on our kids than on ourselves. As we navigate the roads of parenting, we may become over-caring, over-involved, and singularly focused. We may push our kids to perform or live out our dreams because we don’t want to perform ourselves.

Time and time again, I’ve seen parents push their children into sports, music, and even academics, because they regret the pursuits they didn’t follow in their younger years. Yet, it’s never too late! Parents should learn, grow, and engage right alongside their children. Learn violin or piano with your kids; get out there and play sports with them. Better yet, pursue your own dreams—join an adult community league, find a creative outlet, go back to school.

Kids aren’t an excuse to procrastinate the life you want to live! Again, if you’re putting off your dreams because you’re too busy with your kids, you’re avoiding something. Children offer us an opportunity to learn, play, discover, and grow. What they shouldn’t become is a surrogate to push your dreams onto.

Procrastination is Often A Fear of Change

The big cost of procrastination is often putting off or never reaching a life of fulfillment. While it’s important to address the big life-changes we procrastinate, there’s also something to be said for the little items we avoid and brush aside. Cumulatively, these little acts of procrastination add up as well.

We all run into times when we look at our to-do list and push items off in favor of easier, more pleasurable tasks. Everyone does. We opt to indulge in soft addictions like TV, shopping, and social media to zone out, rather than tuning in to what’s going on around us. Many of us justify our “down time” as a deserved break, but this type of downtime actually does the opposite of leaving us refreshed and renewed.

Think of soft addictions like candy. Yes, when you’re hungry you may grab a sugary snack from the vending machine. Temporarily you feel energized and even get a bit of a sugar high, but inevitably we crash and are left feeling lower than we were before. Similarly, soft addictions give us a quick pleasure boost but eventually get in the way of our long-term self-nourishment.

Typically, if we find soft addictions are constantly getting in the way and preventing us from accomplishing what we need to, it indicates a larger problem. We may seek the addicting behavior because it helps us avoid addressing our underlying lack of fulfillment.

We procrastinate because action requires change, and change, even for the better is scary. We may fear failure, or we may fear the work involved in achieving our goals.

We may put off pursuing our degree, requesting professional development, or addressing concerns with our boss because we’re afraid of the results of rocking the boat.

Similarly, we may put off counseling with our spouse because we’re afraid it indicates and acknowledges a problem in our relationship. Instead of addressing and resolving the issue, we ignore the problem and hope it goes away. Like any case of procrastination—ignoring a task doesn’t help it disappear and often makes it feel even more insurmountable.

Instead, embrace change as a natural part of life. Growth is painful. Change is painful, but it’s from transformation we reach a greater fulfillment and satisfaction with our life. We may choose what we perceive as the “easy route” because, well, it looks easier. In the long-term, our happiness depends on us continuing to move forward and evolve into our next, most radiant selves.

If you’re looking for ways to grow, transform, and get the life you want, please visit the Wright Foundation. We’re excited to announce the availability of many of our courses for download. These courses are at a special introductory price, so don’t miss out!

Dr. Bob Wright, sitting in front of a office building window, talks about the real cost of procrastination.

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The Wright Foundation for the Realization of Human Potential is a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.


Life Coaching?
Career Coaching?
What Is Coaching?


When we reach a crossroads in life, we often have a lot of questions we need help working through, so we can find solutions and move forward.

Is this you?

  • My life feels unfulfilling and blah.
  • I’m overwhelmed at home and/or at work.
  • I’ve considered hiring a life coach, but I don’t know if it’s the right time or if I need one.
  • I’ve heard about coaching, but I’d like to know: What is coaching, anyway?

Maybe you’re hoping to change careers or pursue a new field. Perhaps you’ve recently been through a major relationship change, such as marriage or divorce. Or possibly you’re experiencing another big life event, like a move, a child leaving the nest for college, or the career change of a spouse. All of these big life moments can leave us feeling a little lost or uncertain how to proceed.

On the other hand…

As anyone who’s experienced a milestone birthday (30, 40, 50…) can attest, sometimes life’s critical junctures occur not because something big and obvious happens, but simply due to the passage of time.

Maybe you aren’t getting the same satisfaction from your life and career that you used to. Maybe your relationship isn’t quite where you want it to be. Perhaps your job, while it’s going “just fine,” doesn’t give you the thrill it used to.

You’re left wondering, “Is this it? Is this all there is?” All of these points in life can leave us wondering where to seek guidance.

What is Coaching & Do I Need a Coach?

Whether you’re totally overwhelmed or feeling unfulfilled with life, you’re probably asking a lot of questions.

“Do I need career coaching?” Possibly, if you’d like to take your job further, but you aren’t sure of your next steps. Or maybe you’re an executive or entrepreneur perching dangerously close to burnout. Is a mentor enough?

“Do we need couples coaching?” Maybe, even when things are going “okay.” Are you feeling like you’re not quite as connected as you used to be? If you’re wondering if that’s a natural feeling that happens with time…you may be surprised to learn it doesn’t have to be that way.

If you’re playing a basketball game, you wouldn’t want a swim coach to talk you through it, right? Although there are the Lombardis, Bryants and Landrys of the world who could probably inspire any team or player to reach their full potential, in most cases, to bring out your best in a specialized area, you need the right coach for the task at hand. You need a coach experienced with your particular area of need. Someone who can ask the right questions and help you discover the answers you need.

A great coach will guide you and help you find the answers within yourself. They aren’t a Magic 8 ball or a psychic. They can’t tell you what to do, what career path to choose, or how to make a million dollars next year—but they can help you learn to bring out your best.

There are many different types of coaches—relationship coaches, career coaches, and life coaches. There are coaches for executives and coaches for singles. There are coaches for parents and coaches to help you overcome soft addictions and personal challenges. If you aren’t quite sure what area you want to work on, you may decide a life coach can help you determine your path and direction. If, on the other hand, you’re trying to achieve specific goals in your career or relationships, you may want to seek out a more specialized coach.

The right coach can help identify and enhance your strengths. They can guide you through life’s questions as a sounding board, an unbiased and objective voice, and as someone who will hold you accountable for your goals. A great sales coach can help you figure out what’s holding you back from making your sales goals. A great life coach can work with you to discover why your life isn’t feeling as fulfilling as it once did. A great leadership coach can help you articulate your vision and work toward it.

Is Coaching Effective? Why?

How much of a difference does a great coach make? A study of Fortune 100 Executives by the Manchester Consulting Group found coaching had an “ROI of six times the program cost, as well as a 77% improvement in relationships, 67% improvement in teamwork, 61% percent improvement in job satisfaction and 48% improvement in quality.”

Unlike a therapist, a coach isn’t necessarily there to fix (or help you fix) a problem. They can help you discover the answers to the questions that might arise in your life, but they aren’t necessarily there to address mental health concerns and personality disorders. Instead, a great coach is there to aid you through your journey of personal discovery and potential.

A coach will help you identify things about yourself you didn’t realize. These realizations can lead to “aha” moments and transformation. If you feel you’re stagnant in your career or looking for ways to grow as a person, a life coach can help you identify those areas and help you set up a path to get to where you want to be.

The wonderful part about coaching is that, although they of course want you to succeed, they aren’t personally affected by your relationships and career. They’re able to remain objective and they’re invested only in helping you succeed in attaining the life you want.

This isn’t your boss or superior at work, who might help you set goals and give you guidance, but definitely has a strong monetary interest in your professional success (whether you find satisfaction with it or not). This isn’t your spouse or partner, who wants you to succeed but also has his or her own hopes and yearnings within your relationship. This isn’t your parents or siblings, who can offer guidance but also come with the weight of your past and relationships. It’s not even a friend, who can enhance your life but who, of course, is also looking for reciprocity in friendship.

A coach is an objective party who can simply guide you and help you achieve and unlock your full potential. You are their only agenda. A great coach encourages you to dream big. They help you focus on your vision, beyond your apprehensions, fears and even hopes. A coach provides a supportive role, guidance and accountability. A coach helps to train you, and push you to reach further, so you can live your best, most fulfilling life!

If you have questions about coaching and how to get a coach, START HERE.
To learn more about coaching and bringing out your best, join us for our upcoming Foundations Training Weekend to get a jumpstart and really discover what life coaching can do for you.


Dr. Bob Wright

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Wright Living is a division of the Wright Foundation for the Realization of Human Potential, a leadership institute located in Chicago, Illinois. Wright Living performative learning programs are integrated into the curriculum at Wright Graduate University.