Barbara being the Chief Operating Officer and Chief Vision Realization Officer, is responsible for designing and leading the strategic vision for Wright.
Barbara is a corporate consultant, coach, trainer, and specialist in the areas of transformational leadership, transformative education, marketing, and employee empowerment. She has over 22 years’ experience marketing in a broad range of industries including healthcare, industrial supplies, association management, financial services, and consumer goods.
Prior to joining Wright, Barbara was the Director of Internet Marketing for the Chicago Mercantile Exchange and a Brand Manager for the Internet Commerce division of W.W. Grainger, a key member of the team who launched one of the first successful business‐to‐business websites. Previous to her experience at W.W. Grainger, Barbara held sales and marketing positions at Nestle Foods and Peiser’s Medical Supplies.
Barbara graduated from the University of Iowa with a bachelor’s degree in French and business.
“I want to be thoroughly used up when I die, for the harder I work the more I live. I rejoice in life for its own sake. Life is no “brief candle” for me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.” – George Bernard Shaw
“The Garfield Park Conservatory.”
“I get to learn a lot about myself from my 6 year old son and 4 year old daughter.”
“Paris, so I could eat all of their yummy croissants and good cheese!”